Wednesday, 17 August 2016

Cognitive Science As A Metaphorised Folk Model

Halliday & Matthiessen (1999: 598):
The mainstream cognitive science model is thus basically derived from a variety of the commonsense model. It creates a metaphorical distance from experience as construed in our congruent grammar, so that the conscious processing that we experience can be reconstrued as a ‘subconscious’ domain that we do not have access to — an abstract space where figures of doing & happening and being & having are the ones that operate, rather than figures of sensing. This would seem to be at one remove (at least) from the folk model, which might reasonably be seen as one of experientialist cognition in Lakoff’s (1988) sense — one that is in direct contact with the everyday, embodied experience of Sensers.