Wednesday 2 February 2022

Lakoff & Johnson's 'Metaphors We Live By'

Halliday & Matthiessen (1999: 273):
Lakoff & Johnson (1980), in Metaphors We Live By, showed just how many of our basic conceptual schemata and reasoning strategies are shaped by their metaphorical make-up in the everyday language. To continue with this same domain: using examples such as you're going around in circles, their argument has holes in it, if we keep going the way we're going we'll fit all our facts in, they demonstrate that the motif of 'argument' is construed by a combination of two metaphors, the 'journey' and the 'container'. Such patterns of coherence (or "frames of consistency", in Whorf s term) across metaphoric regions are typical of the "structuring of concepts" (p. 96) which determine (to quote their own use of this same metaphor) "how human beings get a handle on the concept" (p. 116) and function with it in daily life.
Although they make some reference to particular grammatical categories (e.g. "with few exceptions,... in all the languages of the world the word or grammatical device that indicates ACCOMPANIMENT also indicates INSTRUMENTALITY" (p. 135) — with in English), Lakoff & Johnson's "metaphors we live by" are largely presented as lexical metaphors: that is, in terms of individual words, and sets of words that are semantical!y related. Sometimes however the metaphors of daily life arise rather from metaphoric movement in the grammar: for example, many of our everyday expressions for behavioural processes, like have a bath, take a look, give a smile, do a turn, involve construing the process (congruently a verb) in the form of a noun. Such metaphors are even less accessible to conscious reflection than the lexical ones, and so readily diffuse throughout the system and become the norm.


Blogger Comments:

Unacknowledged by Lakoff & Johnson, the wording Metaphors We Live By was coined by the comparative mythologist Joseph Campbell; cf. his Myths We Live By.